"Detroit breeds hustlers and real hustlers will never allow themselves to be boxed in. A true hustler is going to figure out a way to survive by any means, in all aspects of the word. When your back is against the wall no matter the situation, you still figure out how to make it work and live to fight another day."
Most brands will give you a detailed profile on what their specific customer looks like. They will call this their “target market.” However, not many will tell you who they do not want representing their brand.