#TNRStories - Belvin Liles cannot be boxed in!


When it comes to The New Rich, it's bigger than clothes and sales. The brand represents changes to the mindset of many, and in my opinion a concentrated effort to the mindset of minorities.

We have become increasingly aware of the monetization of our culture.. With that being said, I realized The New Rich of course is what most people say about good health, happiness, finding fulfillment a purpose etc. However, to me the aspect of this brand is not being boxed in/unconventional way of thinking really hits home. I come from Detroit, born and raised in the city, and I try to embody that more than anything in life. Detroit is a different place, and if you can make it there, you can make it everywhere. However I have learned that everywhere isn’t for you because everyone isn’t built like you.

Detroit breeds hustlers and real hustlers will never allow themselves to be boxed in. A true hustler is going to figure out a way to survive by any means, in all aspects of the word. When your back is against the wall no matter the situation, you still figure out how to make it work and live to fight another day.

At the end of the day I’m always going to make something happen, it may take some time to figure out, but those who cannot be boxed in always bounce back better each time. When you lose your will to fight, do what makes you happy/ what you love, what ignites the flame within you, that is when you have been boxed in and they have won. If you let that happen, that is when you just become a cog in the system. I don’t know about you, but I want more and better for my life and I hope all that associate with The New Rich do as well!

- BL


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